An interesting study by JD Power has identified a trend away from taking free basic phones towards paying extra for smartphone functionality. Style was the most important factor (41%) , followed by free (25%) and ease of use (23%).

In a seperate survey by Rubicon Consulting 24% of iPhone buyers upgraded from a basic Motorola Razr. The Razr was see as a very stylish phone and this style conscious purchasers are moving in droves to the iPhone.

Getting phones for free is still a major part of the mobile landscape but consumers are prepared to pay for devices and applications and functionality that they desire.

This entry was posted on Thursday, June 5th, 2008 at 2:12 pm and is filed under Lost. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.